Thursday, June 16, 2011
Friday, February 18, 2011
Tuesday, January 11, 2011
Your Customers Provide Your Best Source for Additional Revenue
Remember, nothing will give you a bigger return on your advertising investment than the time you invest or the dollars you spend on promoting to your customers. You can increase the return on your marketing by becoming more involved with your customers. You must be nice to them, express an interest in their needs as customers and friends, know their names, and customize offerings to their needs. Customers remember personal attention. Nothing will be more effective at building loyalty and repeat business than letting customers know they are important and that you truly care about fulfilling their needs.
Consider statement stuffers, postcards, and courtesy telephone calls to stay in touch with your customers, introduce them to special offers and up-sell additional services. Newsletters are also a good way to stay in touch and add customer value with educational information as well as new product announcements. Websites, blogs, and other social media formats such as Twitter, Facebook and LinkedIn are also excellent avenues to exchange educational ideas and build customer loyalty.
Friday, January 7, 2011
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